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Ford planning Bronco pickup to fight Jeep Gladiator?

Jonathon Ramsey
Ford planning Bronco pickup to fight Jeep Gladiator?

Apparently Ford has begun work on a Bronco pickup truck that would give the Blue Oval an arena combatant to fight the Jeep Gladiator. There's precedent for a Bronco pickup, since the original model in 1966 offered one.