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Hyundai Santa Cruz pickup 'will be a lot more distinctive' than the concept

Hyundai Santa Cruz pickup 'will be a lot more distinctive' than the concept

More details are trickling out about the production version of the Hyundai Santa Cruz, the Korean brand's first foray into the pickup truck market. For starters, don't expect it to look much like the concept version that bowed in Detroit way back in 2015. Motor Trend spoke with SangYup Lee, head of the Hyundai Global Design Center in Korea, who said the design strategy has changed in the intervening years, which saw the ouster of former U.S. CEO Dave Zuchowski amid a sales slide and a focus on other vehicles.