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Lululemon closes menswear store, plans to double revenue by 2023

Anthony Noto
Lululemon closes menswear store, plans to double revenue by 2023

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City. The Vancouver, Canada-based retailer confirmed that the small-format location — located in Manhattan's Soho neighborhood — was folded into a bigger Lululemon store nearby. Customers respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson told Bloomberg News, adding: “We continually test and learn at Lululemon — which is what we did with the men’s stores.” A small-format men’s location in Toronto, dubbed “The Local,” has also closed.