Grimes is the new face of Stella McCartney ’s Adidas collection. The singer, who previously appeared in McCartney’s Pop perfume campaign, appears in a series of ads for the fall collection, which was made with eco-friendly cutting-edge fabrics.
“Grimes is the perfect embodiment of the adidas by Stella McCartney core values,” McCartney wrote on Instagram. “She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”
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In a statement to Women’s Wear Daily , the designer added, “Performance and style are at the heart of every piece Adidas by Stella McCartney creates, but we believe that this shouldn’t come at a cost to the planet. Our focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear.”
Grimes posted one of the photos from the campaign on her own Instagram and shared her daily training regime, which apparently involves several hours in a deprivation tank, a screaming session, an experimental eye surgery to remove all blue light from her field of vision and a humidifier. “In the afternoons I do a 1-2 hour sword fighting session with my trainer, James Lew, we go over the fundamentals that work the obliques, core stabilizes, and triceps as well as a few tricks,” Grimes wrote, presumably jokingly. “To wind down from this I spend 30-45 minutes on an inclined hike at roughly 4-4.5 miles per hour, arguably the most efficient workout.”
The collection is currently available to pre-order on the Stella McCartney website . Grimes isn’t the only pop star with a collaboration in the works with McCartney, who unveiled a Beatles-inspired collection earlier this month. Recently Taylor Swift shared that she and the designer had teamed up for a line around her new album Lover . “Watch this space, Stella and Taylor collaboration coming soon,” McCartney confirmed on Instagram.