BANGALORE, India & SYDNEY--(BUSINESS WIRE)--
Syfte’s team to join Designit, increasing the design services available for Asia Pacific clients
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading information technology, consulting and business process services company, today announced that it has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges. Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital.
Increasingly, global enterprise clients in Australia recognise that strategic design is a critical part of any digital or business transformation. By adding Syfte’s skills and expertise to Designit, Wipro will be better positioned to support its clients’ digital agenda.
“Design is now a part of every digital conversation that we have with our clients. Wipro has a well established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit,” said Rajan Kohli, President, Wipro Digital.
Wipro Digital and Designit serve clients from 18 digital pods around the world.
Founded by Katja Forbes, design educator at University of Sydney and an international director on the Interaction Design Association (IxDA) Global Board, Syfte is a leader in service design, interaction design, experience strategy and more. Syfte has broad experience working across clients in the aviation, banking, retail, government and not-for-profit sectors.
“Syfte is a perfect match for Designit. Both companies are focused on creating high-impact, human-centered products, services, systems and experiences that matter. As we expand into Australia, with the addition of talent from Syfte, we are now significantly better positioned to co-create the digital agenda for our Asia Pacific client base,” said Humberto Matas, Global Managing Director, Designit.
“The combination with Wipro Digital and the opportunity to launch Designit in Australia and New Zealand is a perfect fit for us, as we share similar values around people, organisational culture and strategic design. The service and outcomes our clients have come to expect from Syfte will only be further enhanced. The greater recognition that comes with an international identity will ensure we continue to provide ambitious market leaders, who are our clients, with the exceptional design solutions they deserve,” said Katja Forbes, CEO of Syfte .
Ms Forbes will be retained as the Managing Director of Designit, Australia and New Zealand and be based out of its Sydney office.
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognised globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 175,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.
Designit is a global strategic design firm, part of the leading technology company, Wipro Limited. We work with ambitious brands to create high-impact products, services, systems and spaces – that people love. With a team of 500+ researchers, designers, technologists and strategists across 16 offices worldwide, we are here to design what matters.
Katja Forbes founded Syfte, a specialist business in research and experience design in 2014, and is an Australian pioneer in the field. Syfte believe great experiences are thoughtfully designed and carefully implemented. We specialise in research, UX, CX, service design and content strategy.
Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorised use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov . We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.