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Pocket.watch CEO on the business of kidfluencers

If you've never heard of child-star Ryan from Ryan's ToyReview, that's ok. But you may want to know his YouTube channel has more than 18-million subscribers. Pocket.watch is the studio behind Ryan and other characters loved by Gen Alpha (kids born in 2011-2025). Pocket.watch's C-E-O, Chris Williams joins The Final Round to discuss the growing group of "kidfluencers" across social media.