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Target launching a new private grocery line

Target is rolling out its own private-label food brand, replacing its Archer Farms and Simply Balanced lines, and will replace some of Market Pantry, with a brand called 'Good & Gather'. The new line will have more than 2,000 items with things like organic products, milk, frozen veggies, and pastas, and Target says it expects it to be a multibillion-dollar brand.